Airport advertising displays (which some refer to as airport billboards) reach all kinds of people before and after their flights, including business persons, vacationers and students. The airport signs are visible to all travelers — while they walk to the gate for a flight departure, or as they return to baggage claim from a trip.

Airport advertisements generally come in a few sizes, including airport diorama, ¬†spectacular, spectacular and airport banner. Other sizes are also available. All are effective in reaching the masses that fly — the only difference is the display size and price. Advertising in airports with airport dioramas is the most common form of advertising found in airports, while airport banners are highly effective in garnering large gross impression figures.

Advertising in airports before or after a flight using airport advertisements on airport media is effective for all types of companies and organizations, including government and nonprofit organizations who regularly use airport ads.